Waterfront Southport Hotel
01. Brief
Nestled by the Marina in Southport, the Waterfront Southport Hotel offers a luxurious and whimsical escape with breath-taking seaside views. Formerly known as Bliss, the hotel underwent a complete rebranding necessitated by unforeseen administration.
Despite facing unexpected challenges, including a tight deadline and urgency, our team embraced the project with vigour. The transformation from Bliss to Waterfront Southport Hotel was not just a task, it was an opportunity to showcase our expertise in navigating emergent situations and delivering excellence, even under pressure.
Hospitality
LOCATION
United Kingdom
VISIT
www.waterfrontsouthporthotel.co.uk
02. Branding
The brand identity for Waterfront Southport Hotel embodies a youthful and stylish ambiance inspired by its vibrant waterfront location. The logo cleverly incorporates a wave within the "W" of Waterfront, symbolising the hotel's proximity to the Marina and the dynamic energy of water. This wave element is not only a distinctive part of the logo but is also employed as a versatile graphic pattern and design element throughout the brand collateral.
The chosen colour palette reinforces the hotel's connection to nature and sophistication.
Dark green signifies elegance and a connection to the lush surroundings, while beige adds a touch of warmth and timelessness. Two lighter shades of green serve as complementary secondary colours, providing flexibility and balance in the overall visual identity.
The overall branding has been designed to evoke a sense of contemporary luxury, blending the energy of the waterfront with the hotel's chic interior. The result is a cohesive brand presence that invites guests to experience the dynamic and stylish atmosphere within the hotel's walls.
03. Website
Upon entering the website, guests are greeted with a sleek and contemporary design that mirrors the hotel's youthful and stylish identity. The navigation is intuitive, ensuring that users can effortlessly explore different sections, from room offerings to amenities and booking options. Engaging visuals, including the wave graphic pattern inspired by the hotel's proximity to the Marina, create a visually appealing and memorable digital journey.
Key features, such as an easy-to-use booking system, dynamic photo galleries showcasing the hotel's interior and waterfront views, and concise information about events or special offerings, contribute to a positive user experience. Responsive design ensures that the website is accessible and functional across various devices.
04. Digital Marketing
The digital marketing strategy we implemented for Waterfront Southport Hotel is vibrant and catchy, capturing the essence of the hotel's youthful and stylish appeal. Through dynamic and engaging content, the digital marketing efforts resonate with the target audience, creating a memorable and positive brand experience.
Interactive and shareable content, such as behind-the-scenes glimpses, guest testimonials, and exclusive promotions, contributes to a lively and engaging online presence. The use of targeted advertising ensures that the hotel's message reaches the right audience, maximising the impact of the digital marketing campaign.
