The Yorkshire Bar & Grill
01. Brief
The Yorkshire Bar & Grill, located within the DoubleTree by Hilton York, stands as a vibrant and picturesque dining destination. Recognising the need for a rejuvenated and sophisticated identity, the restaurant underwent a transformative rebranding. Strategically positioned just minutes away from York city centre, the owners aspired to elevate the restaurant's stature to compete seamlessly with the area's dining establishments.
The hotel owners were not only impressed but enamoured with the outcome, embracing the fresh branding that now beautifully encapsulates the essence of The Yorkshire Bar & Grill.
Hospitality
LOCATION
United Kingdom
02. Branding
The branding curated by our team for The Yorkshire Bar & Grill masterfully mirrors the restaurant's fusion of refinement and youthful vibrancy through a blend of vibrant and sophisticated design elements. We carefully selected two main fonts, a timeless, sophisticated one and a modern, geometric counterpart.
The logo, a harmonious union of these fonts, features a cleverly simplified glass of wine seamlessly forming the "Y" in Yorkshire, artfully symbolising the bar aspect of the restaurant. This design approach encapsulates the establishment's character, seamlessly marrying sophistication with a contemporary and energetic edge.
To further accentuate sophistication and youthfulness, a meticulously curated colour palette of green and gold was chosen, adding a touch of elegance to the restaurant's visual identity.
