Hilton
01. Brief
The goal of this illustration campaign is to inspire and attract people to choose the South Coast of England as their summer holiday destination and stay at the Hilton Bournemouth. Through visually appealing illustrations, we aim to showcase the diverse and picturesque landscapes and unique experiences that make the South Coast an ideal vacation spot.
The primary target audience includes families, couples, and adventure seekers looking for a memorable and relaxing summer getaway. Emphasis will be placed on attracting a broad demographic, spanning various age groups and interests.
Hospitality
LOCATION
United Kingdom
02. Digital Marketing
In our comprehensive marketing strategy, we leverage various channels to promote Hilton Bournemouth:
On social media, we create a series of shareable illustrations that showcase different facets of the South Coast and highlight compelling reasons to choose Hilton Bournemouth for a stay. To enhance user engagement, we introduce a branded hashtag, encouraging the collection of user-generated content.
Our email marketing campaign is designed to visually captivate recipients, enticing them to book a summer stay at Hilton Bournemouth. We incorporate clickable illustrations within the emails, leading interested viewers to a dedicated offer page with more detailed information.
Collaborating with local tourist websites is a key component of our strategy. We work with these platforms to prominently feature our illustrations on their homepage and relevant pages. Ensuring seamless integration with each website's design, we aim to provide a cohesive user experience for potential guests.
For measurement and evaluation, we diligently monitor engagement metrics on social media platforms, track click-through rates in email campaigns, and collaborate with local tourist websites to assess the campaign's impact on website traffic and bookings. This multifaceted approach allows us to adapt and optimise our efforts for maximum effectiveness.
