The objective of the illustration campaign for Hampton by Hilton is to captivate and allure individuals to select the South Coast of England as their preferred summer holiday destination, enticing them to choose Hampton by Hilton for their stay. Through visually enchanting illustrations, our aim is to vividly portray the diverse and picturesque landscapes, along with the unique experiences that make the South Coast an ideal and memorable vacation spot.
Our primary focus is on a broad target audience, encompassing families, couples, and adventure seekers seeking a rejuvenating and unforgettable summer getaway. The emphasis is strategically placed on attracting a diverse demographic, spanning various age groups and catering to a range of interests, ensuring that Hampton by Hilton is positioned as an appealing choice for a wide spectrum of potential guests.
In our comprehensive marketing approach for Hampton by Hilton, we strategically utilise diverse channels to amplify brand visibility:
On social media platforms, we craft a series of engaging visuals highlighting the distinctive features of Hampton by Hilton and presenting compelling reasons for choosing Hampton by Hilton for a stay. The creation of shareable content and the introduction of a branded hashtag encourage active user participation and the generation of user-driven content.
In our email marketing initiative, we design visually captivating emails aimed at enticing recipients to consider Hampton by Hilton for their travel plans. To enhance the user experience, we incorporate clickable visuals within the emails, guiding interested viewers to a dedicated offer page with detailed information to facilitate their decision-making process.
Collaboration with local tourist websites forms an integral part of our strategy. We actively engage with these platforms to prominently feature visuals showcasing Hampton by Hilton on their homepage and relevant pages. Our emphasis is on ensuring seamless integration with each website's design, providing potential guests with a cohesive and enjoyable online experience.
To gauge the effectiveness of our campaigns, we rigorously monitor engagement metrics on social media platforms, track click-through rates in email campaigns, and collaborate with local tourist websites to assess the impact on website traffic and bookings. This multifaceted evaluation approach allows us to refine and optimise our marketing efforts for the utmost effectiveness in promoting Hampton by Hilton.