DoubleTree by Hilton
01. Brief
The objective of this project is to support multiple DoubleTree by Hilton Hotels in promoting specific seasonal campaigns throughout the year. The focus will be on creating engaging collateral, including brochures and digital/social media assets, to enhance brand visibility and drive customer engagement.
The target audience includes leisure and business travellers, families, and individuals seeking a comfortable and enjoyable hotel experience. Adapt messaging and visuals to cater to diverse demographics and travel preferences.
Hospitality
LOCATION
United Kingdom
02. Digital Marketing
Our communication strategy revolves around key messages aimed at enhancing the brand image of DoubleTree by Hilton:
We prioritise conveying a Warm Welcome and Comfort, emphasising our commitment to providing guests with a welcoming atmosphere for a comfortable stay, be it during the holidays or summer vacations.
Seasonal Celebrations take centre stage in our messaging, highlighting unique offerings and festivities tied to each campaign. This includes special Christmas packages, stress-relief amenities during holidays, and engaging summer-themed activities to elevate the guest experience.
Quality Service remains a focal point, where we consistently showcase high standards of hospitality, exceptional service, and the iconic warm DoubleTree Cookie welcome that distinguishes our brand.
Consistency and Branding are integral to our approach. We strive to maintain a cohesive design and messaging strategy across all collateral, reinforcing brand recognition and strengthening the DoubleTree by Hilton identity.
For Measurement and Evaluation, we adopt a proactive stance by regularly monitoring engagement metrics on social media platforms, tracking the success of brochure distribution, and collecting guest feedback. This comprehensive evaluation allows us to assess the effectiveness of our collateral in driving bookings and enhancing overall brand perception.
