Cress Lake Wedding
01. Brief
The goal of this project was to create a distinctive and captivating branding and visual identity for a new outside Tipi Wedding Venue in Hertfordshire. The identity should reflect the venue's unique offerings, evoke a sense of romance, and appeal to couples seeking an enchanting and rustic wedding experience surrounded by nature.
The primary target audience includes engaged couples, aged 25-40, who appreciate a blend of natural beauty, rustic charm, and modern amenities for their wedding celebrations.
Wedding
LOCATION
United Kingdom
VISIT
www.cresslakeweddings.com
02. Branding
In the creative process of establishing a distinctive brand identity for the wedding venue,
our design approach encompasses various elements:
For the logo design, our aim was to develop a unique and memorable logo that seamlessly incorporates elements reflective of the outdoor setting. The chosen colour palette combines earthy tones with soft pastels, creating a visual ambiance that evokes a romantic and inviting atmosphere.
In terms of typography, we carefully selected fonts that strike a harmonious balance between elegance and readability. This choice captures the essence of a rustic yet sophisticated wedding venue, contributing to the overall brand identity.
Regarding imagery style, we curated a collection of high-quality images that showcase the venue's picturesque landscapes, adorned tipis, and the joyous celebrations of weddings. Ensuring consistency in image style, we focused on natural light and candid moments to convey authenticity, presenting a visually cohesive representation of the venue's unique charm and ambiance.
03. Website
In establishing a strong online presence for the wedding venue, our strategy involved multiple facets:
For Online Presence, we prioritised the development of a visually appealing and user-friendly website. This platform will effectively showcase the venue's distinctive features, present wedding packages comprehensively, and offer a captivating gallery featuring real weddings.
Simultaneously, we implemented a cohesive design across social media profiles to ensure brand consistency and recognition across various digital platforms.
To measure the success of the branding initiative, we employ a comprehensive approach. This involves evaluating engagement metrics on the website and social media channels, closely monitoring responses to marketing collateral. Additionally, we actively gather feedback from couples who have booked the venue and professionals within the wedding industry. This multifaceted evaluation strategy allows us to gauge the impact of our efforts on both online engagement and real-world experiences.
